Analyst Relations
Improving performance and perception.
Whether you need interim support building the foundation of an AR program, setting and measuring progress towards goals, project managing a critical vendor evaluation, or long-term management of the entire AR function, Kaye Communications is equipped to help. We understand how to drive improved performance in vendor evaluations and an uptick in coverage, but most significant, we've crafted a unique methodology for measuring program impact that goes far beyond tracking briefing counts. Learn how we can help connect the dots between AR program performance and business value.
Strategic Planning & Program Execution
We start by understanding your business, marketing, and AR goals to develop a plan designed to meet your strategic objectives. Once the plan is built, we’re off to the races executing planned activity and adjusting with you as plans shift.
Measurement & Reporting
In an industry that struggles to produce reporting that demonstrates ROI, we rise to the challenge. With a deep understanding of your objectives, we will help you set tangible goals, develop custom reporting inputs, determine how to measure program progress over time, and build measurement dashboards and reporting templates so you can showcase the results.
Counsel
We provide counsel for teams seeking AR advisory and recommendations on topics including which firms to invest time and resources, how to maximize an investment in analyst research or collaboration, and how to drive value without any AR budget.
Vendor Assessment Support
Don’t have the time to or expertise to manage critical vendor assessments like the Gartner Magic Quadrant and Forrester Wave? Let us project manage these initiatives to ensure your brand achieves the best possible outcome.
AR Program Foundation
Planning to hire an internal AR manager but looking to build a strong foundation? We work with you to customize reporting templates, trackers, strategic plans, analyst communication processes, and any other developmental materials to set your program up for success.
"Jen is the rare freelancer who becomes central to the team. She stepped into a high-stakes AR function and immediately took ownership of operations and project management. She established our Asana backbone, tightened market intelligence and engagement workflows, and designed curated analyst experiences. She was our force multiplier on the Gartner Magic Quadrant, Forrester TEI study, and analyst webinars. She built and ran detailed project plans, drove cross-functional alignment, and hit every milestone, which directly improved the quality and consistency of our analyst-facing materials.
Crucially, Jen has real AR judgment. She understands how analysts work, what they pay attention to, how to prep spokespeople for tough conversations, and how to close feedback loops so input turns into action. She’s also built trust across the analyst ecosystem and internally, which simplifies collaboration and brings stronger end results. Because Jen kept the machinery running and the details right, the rest of us could spend more time on strategy and positioning. Any company serious about building or scaling an analyst relations function would be lucky to have her."
"AR has an opportunity to dramatically improve how material its value is to the rest of the business. Jen has developed a unique method for measuring the impact of analyst relationships, the coverage they generate, and both leads and dollars driven through program activity. With this data, Jen is empowering AR program managers to make a business case for this work and its impact on sales, a feat that very few AR teams have been able to accomplish."