AR Measurement Webinar: Quantifying The Intangibles To Articulate AR Program Value

Watch a free on-demand webinar featuring Jen Kaye Lapierre of Kaye Communications and Duncan Chapple of the Analyst Relations Forum discuss new approaches to AR measurement.

Making the business case for AR has long been a challenge. Intangible, qualitative metrics combined with activity-based measures have historically rendered it difficult to demonstrate AR program value.

In this webinar, we’ll explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

Webinar outcomes:

• Explore how to develop tangible metrics that support various business goals

• Learn methods of quantifying historically qualitative metrics

• Determine how to use program data to optimize program performance
  

WATCH THE WEBINAR