Forrester Report: AR Planning With OKRs

Download Forrester's report on "AR Planning With OKRs" written by Kevin Lucas, Principal Analyst and a leading expert on analyst relations, which features an OKR measurement dashboard from Kaye Communications.

Summary: When analyst relations (AR) planners design their AR programs and document them in a plan, they must decide which planning method to use — whether they choose to be ad hoc, use a combination of formal planning methods, or apply a single formal method rigorously. This report, the second in a trilogy that provides AR managers with the knowledge they need when contemplating use of the objectives and key results (OKR) method in part or in full, explains how to create OKR-driven AR plans from the opportunities and pitfalls that OKRs imply.

DOWNLOAD THE REPORT